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Healthy Skepticism Library item: 7921

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Bowles R, Howell P, Ott T, Heller S.
Medicare Rx benefits: implications for the pharmaceutical industry
Pharmaceutical Executive 1999 Oct; 19:62, 64, 66, 68, 70


Several Medicare prescription benefit proposals and potential implications for the pharmaceutical industry are described, including an evaluation of patient assistance and reimbursement programs and a discussion of how companies can modify patient programs to address consumer needs while maximizing appropriate use of Medicare benefits.


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