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Healthy Skepticism Library item: 7905

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Marshall G.
Common market
Chemist and Druggist 1999 Dec 4; 252:


Abstract:

An overview of the postmarketing surveillance (PS) of medicines in the United Kingdom is presented, and the rationale for PS, different approaches to PS such as prescription event monitoring, the effect of prescription event monitoring on prescribing, and the role of the pharmaceutical industry and community pharmacy in PS are considered.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963