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Healthy Skepticism Library item: 6910

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

McLean DL.
Debate: drug advertising
Australian Doctor 1999 Oct 864


Abstract:

Disease oriented advertising to consumers would have significant benefits in terms of earlier detection of disease, reducing health care costs and better informing consumers.

Keywords:
*analysis/Australia/direct-to-consumer advertising/DTCA/value of promotion/ consumer behaviour & knowledge/ health and healthcare/primary care doctors/quality of information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.