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Healthy Skepticism Library item: 6910

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

McLean DL.
Debate: drug advertising
Australian Doctor 1999 Oct 864


Abstract:

Disease oriented advertising to consumers would have significant benefits in terms of earlier detection of disease, reducing health care costs and better informing consumers.

Keywords:
*analysis/Australia/direct-to-consumer advertising/DTCA/value of promotion/ consumer behaviour & knowledge/ health and healthcare/primary care doctors/quality of information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963