Healthy Skepticism Library item: 6908

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rosner F, Kark P, Packer S, Bennett A, Berger J.
Direct-to-consumer advertising: education or anathema?
JAMA 1999 Oct 6; 282:(13):1227

Abstract:

As members of the Committee on Bioethical Issues of the Medical Society of the State of New York, we agree that DTC advertising creates consumer demand, but disagree with Holmer’s claims that it builds bridges between patients and physicians. It provides no real benefits to patients, is potentially harmful, and is costly We therefore urge the FDA to strengthen its policies, to request additional resources for the policing of its regulations, to establish a commission to oversee marketing activities and monitor adherence to FDA rules and regulations, and monitor drug promotions on radio, television and the World Wide Web. Congress should strengthen the FDA’s oversight responsibilities by providing adequate funds.

Keywords:
*letter to the editor/United States/ Advertising/standards* Drug Industry/standards* Physician-Patient Relations* United States United States Food and Drug Administration