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Healthy Skepticism Library item: 6907

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Holmer AF.
Direct-to-consumer advertising: Education or anathema? [reply]
JAMA 1999 Oct 6; 282:(13):1227-1228


Abstract:

Alper implies that DTC advertising has changed the traditional patient-physician relationship. I believe DTC advertising is a product of the force changing the relationship, the information revolution. 74% of consumers see DTC advertising as a way to help people become more involved in their own health care. I did not hint that physicians share in the wealth created by DTC advertising. The rise in the share of the health care dollar allocated to pharmaceuticals should be attributed not to DTC advertising but to the fact that health care professionals are turning increasingly to cost-effective drugs to improve outcomes. Rosner and colleagues fail to acknowledge the value of DTC advertising in addressing the documented problems of underdiagnosis and undertreatment. They do not document the alleged potential harm of DTC advertising. Instead, they call for a ban on it, and additional policing by the FDA which does not need additional authority.

Keywords:
*letter to the editor/United States/

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.