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Healthy Skepticism Library item: 6906

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Alper PR.
Direct-to-consumer advertising: education or anathema?
JAMA 1999 Oct 6; 282:(13):1226-7
http://jama.ama-assn.org/cgi/content/full/282/13/1226


Abstract:

In support of direct-to-consumer advertising (DTC) Holmer plays down the inflationary effect; there is no corresponding lobby for drugs with lower profit potential. Profitability supersedes the presentation of balanced information. He neglects the role of managed care; manufacturers run around cost containment efforts of managers by going directly to patients to create demand. He does not discuss the effects on physicians who become involuntary appendages of manufacturers’ public relations departments. Cost shifting is eroding the close and collaborative relationship that physicians once had with the pharmaceutical industry. Holmer hints that physicians should not complain because they share the wealth created by DTC advertising. Such collusion would ultimately erode the barriers to cost-effective prescribing.

Keywords:
*letter to the editor/United States/ Advertising* Cost Allocation Drug Industry*/economics Humans Managed Care Programs/economics Patient Participation* Physician-Patient Relations

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.