Healthy Skepticism Library item: 6854

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Griffith D.
Reasons for not seeing drug representatives.
BMJ 1999 Jul 10; 319:(7202):69-70
http://www.bmj.com/cgi/content/full/319/7202/69

Abstract:

Although most doctors still see drug representatives there are strong reasons for discontinuing this practice: reliance on commercial sources of information leads to less rational prescribing; early adoption of new drugs may be inappropriate because less is known about safety issues; and increased costs result when doctors prescribe newer drugs that are no more beneficial than older, less expensive ones.

Keywords:
*editorial/quality of prescribing/consumer drug prices/sales representatives/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTIONAL TECHNIQUES: DETAILING Information Dissemination Marketing of Health Services* Pharmaceutical Preparations* Professional Practice* Workload*