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Healthy Skepticism Library item: 6849

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Elston MJ.
Following the rules in marketing.
CMAJ 1999 Sep 21; 161:(6):685
http://www.cma.ca/cmaj/vol-161/issue-6/letters-6.htm


Abstract:

The author wants to know why Lexchin did not complain to the Canada’s Research-Based Pharmaceutical Companies (formerly Pharmaceutical Manufacturers Association of Canada) about violations of its code with respect to paying for meals and travel at continuing medical education events.

Keywords:
*letter to the editor/Canada/continuing medical education/ drug company sponsored meals and travel/ Pharmaceutical Manufacturers Association of Canada/ Code of Marketing Practices (Can)/ guidelines, discussion of/Canada’s Research-Based Pharmaceutical Companies/doctors/regulation of promotion/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: CME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education