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Healthy Skepticism Library item: 6849

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Elston MJ.
Following the rules in marketing.
CMAJ 1999 Sep 21; 161:(6):685
http://www.cma.ca/cmaj/vol-161/issue-6/letters-6.htm


Abstract:

The author wants to know why Lexchin did not complain to the Canada’s Research-Based Pharmaceutical Companies (formerly Pharmaceutical Manufacturers Association of Canada) about violations of its code with respect to paying for meals and travel at continuing medical education events.

Keywords:
*letter to the editor/Canada/continuing medical education/ drug company sponsored meals and travel/ Pharmaceutical Manufacturers Association of Canada/ Code of Marketing Practices (Can)/ guidelines, discussion of/Canada’s Research-Based Pharmaceutical Companies/doctors/regulation of promotion/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: CME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963