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Healthy Skepticism Library item: 6841

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Bosch X.
Spain investigates "bribery" of doctors.
Lancet 1999 Oct 30; 354:(9189):1537


The government of Spain has denied allegations that drug companies are “buying doctors” to influence prescribing patterns. The former manager of Abbott in Spain claims that Abbott instructed area managers and sales representatives to “buy” doctors with gifts, trips and cash.

*news story/Spain/doctors/bribery/sales representatives/Abbott/analysis of prescribing pattern/gift giving/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Conflict of Interest* Drug Industry* Humans Physician's Practice Patterns* Prescriptions, Drug* Spain


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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963