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Healthy Skepticism Library item: 6839

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Armstrong K, Schwartz JS, Asch DA.
Direct sale of sildenafil (Viagra) to consumers over the Internet.
N Engl J Med 1999 Oct 28; 341:(18):1389-92
http://content.nejm.org/cgi/content/extract/341/18/1389


Abstract:

The authors conducted a systematic search of the World Wide Web to identify all sites that were selling sildenafil directly to consumers and analyzed information on the sites as to the geographic origin of the Web site, the cost of the service and the drug, and whether it provided information about sildenafil, requested information from consumers, provided disclaimers and warnings and required a medical consultation (review of information about medical history by a physician).

Keywords:
*analytic survey/United States/Viagra/Internet/quality of information/safety & risk information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING 3',5'-Cyclic-GMP Phosphodiesterase/antagonists & inhibitors* Commerce/standards Commerce/statistics & numerical data* Humans Impotence/diagnosis Impotence/drug therapy* Internet/standards Internet/statistics & numerical data* Male Medical History Taking/statistics & numerical data Office Visits Phosphodiesterase Inhibitors* Physician's Practice Patterns/statistics & numerical data Piperazines* Prescriptions, Drug/standards Prescriptions, Drug/statistics & numerical data* Questionnaires Research Support, U.S. Gov't, P.H.S. United States

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.