Healthy Skepticism Library item: 520

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shear NH, Black F, Lexchin J.
Physician-detailer interaction—II.
Can J Clin Pharmacol 1997; 4:(1):10

Abstract:

As an academic Jeffries is exposed to a different level of detailing than community physicians. Community-based practitioners generally agree that the video describes the interaction correctly. When we challenge the practices of the pharmaceutical industry it is in order to lead to better prescribing. We feel that there cannot be an equal partnership between doctors and sales representatives if both parties do not have a complete understanding of the process. We did not describe physicians as “gullible sheep” but as people who don’t totally understand how the interaction works.

Keywords:
*letter to the editor sales representatives relationship between medical profession and industry doctors ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS PROMOTIONAL TECHNIQUES: DETAILING