Healthy Skepticism Library item: 4641

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Re: the promotion of aspirin
1992 Nov 1;

Abstract:

In the Philippines Bayer is promoting aspirin to the general public for the treatment of cataracts. The scientific literature does not support the use of this product for this indication.

Keywords:
*analysis/Philippines/developing countries/aspirin/Bayer/ direct-to-consumer advertising/ quality of information/DTCA/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

Notes:

See MaLAM International Newsletter January 1993