corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 4010

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Children’s vitamin preparations: kidding the kids and their parents
1989 Aug; 4:(8):109-110


Abstract:

Companies are now advertising their products through children. One child brought home a letter about a multivitamin product. Although the letter was signed by a doctor it was clearly prepared by the drug company Byk Gulden. An ad for another multivitamin preparation from Rhone-Poulenc misquoted an article that had been published in the Lancet.

Keywords:
*analysis/Philippines/developing countries/DTCA/direct-to-consumer advertising/quality of information/children/vitamins/Byk Gulden/ Rhône-Poulenc/ references/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963