Healthy Skepticism Library item: 4008

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Roseman E.
Where the changing promotional mix is headed
Medical Marketing & Media 1989; 24:(6):10-13, 16, 18, 20

Abstract:

A new study confirms that the current romance with alternative promotional media is not a passing fancy. Industry executives see their companies’ use of most new media increasing over the next three years at the expense of detailing, journals, and mail.

Keywords:
*cross-sectional study/United States/