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Healthy Skepticism Library item: 4007

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Re: the promotion of tetracycline syrups for children
1989 Jun;


Abstract:

In Peru Farmitalia Carlo Erba is marketing tetracycline syrups for use in children even though they should not be used by children under the age of 8.

Keywords:
*analysis/Peru/developing countries/tetracycline/antibiotics/children/Farmitalia Carlo Erba/MaLAM/ Medical Lobby for Appropriate Marketing/ quality of information/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963