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Healthy Skepticism Library item: 3987

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Implementation of WHO’s revised drug strategy
1989;


Abstract:

This report discusses the use of the WHO Ethical Criteria for Medicinal Drug Promotion by governments, manufacturers of prescription and non-prescription drugs (including the International Federation of Pharmaceutical Manufacturers Associations and the World Federation of Proprietary Medicine Manufacturers), teachers of clinical pharmacology and other health professionals. The report outlines the issues involved in promoting wider use of the Ethical Criteria.

Keywords:
*analysis/regulation of promotion/World Health Organization/WHO/IFPMA/ International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/ Ethical Criteria for Medicinal Drug Promotion/World Federation of Proprietary Medicine Manufacturers/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.