Healthy Skepticism Library item: 3980

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Spiro M.
Genentech, Inc, and symposium sponsorship.
Ann Emerg Med 1989 Aug; 18:(8):908-9

Abstract:

The publication of the proceedings of symposium on thrombolysis sponsored by Genentech raises a couple of concerns: 1) does the excessive marketing of tPA by Genentech increase the cost of the drug; 2) how valid are the recommendations of a symposium that is sponsored by a company that has a definite secondary financial gain in the results of the same symposium

Keywords:
*letter to the editor/United States/ drug company sponsored guidelines/ sponsored symposia & conferences/ consumer drug prices/ Genentech/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES/PROMOTIONAL TECHNIQUES: PUBLICATION OF PROCEEDINGS OF MEETINGS Congresses Costs and Cost Analysis Drug Industry* Humans Tissue Plasminogen Activator*