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Healthy Skepticism Library item: 3969

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mitchell AA.
When a uniquely effective drug is teratogenic: the case of isotretinoin
New England Journal of Medicine 1989; 321:757-758


Abstract:

The study design for the postmarketing study on isotretinoin is valid.

Keywords:
*letter to the editor/United States/Hoffman LaRoche/ drug company sponsored research/ postmarketing research/industry perspective/PROMOTION DISGUISED: POSTMARKETING RESEARCH

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963