Healthy Skepticism Library item: 3968

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mitchell AD.
Baldness and minoxidil
Lancet 1989; 1:910

Abstract:

Upjohn is not seeking to increase anxiety in young men about baldness but wants men who are anxious to consult their physicians.

Keywords:
*letter to the editor/United Kingdom/Upjohn/industry perspective/hair loss/direct-to-consumer advertising/DTCA/ consumer behaviour & knowledge/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS