Healthy Skepticism Library item: 3967

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McSherry J.
Medifacts tape: response
Canadian Family Physician 1989; 35:2219-2220

Abstract:

The author has sufficient faith in the sophistication of Medifacts listeners that he does not believe that it is necessary to put treatments into a Canadian context if that differs from treatment in other places. Without sponsorship Medifacts tapes could not produce their current high level of programming unless the cost of a subscription went from $45 to $200 annually.

Keywords:
*letter to the editor/Canada/talks on tape/Squibb/hypertension/ACE inhibitor/ quality of information/attitude toward promotion/ad revenue/corporate funding/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION DISGUISED: TALKS ON TAPES