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Healthy Skepticism Library item: 3966

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Massam D.
Promotion of medicines.
Lancet 1989 Jun 10; 1:(8650):1330


Abstract:

The international pharmaceutical industry has taken steps to ensure that constraints are placed upon advertising in countries without the resources to control promotion on their own. The Code of Pharmaceutical Marketing Practices from the International Federation of Pharmaceutical Manufacturers Assocations functions in areas where there is no adequate local control.

Keywords:
*letter to the editor/developing countries/regulation of promotion/ Code of Pharmaceutical Marketing Practices (IFPMA)/ IFPMA/ International Federation of Pharmaceutical Manufacturers Associations/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising/standards* Drug Industry* Great Britain Product Surveillance, Postmarketing/standards*

 

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