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Healthy Skepticism Library item: 3962

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
Declaration of vested interest.
Lancet 1989 Sep 30; 2:(8666):806


Abstract:

A journal supplement about a calcium channel blocker was sent to the author’s wife along with a letter from an internist. There was no acknowledgement that the mailing was paid for by a drug company.

Keywords:
*letter to the editor/Canada/ journal supplements/ Knoll/direct mail/calcium channel blockers/disclosure/EVALUATION OF PROMOTION: DIRECT MAIL/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES Consultants* Drug Industry* Humans Research Support* Verapamil/therapeutic use*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.