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Healthy Skepticism Library item: 3962

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
Declaration of vested interest.
Lancet 1989 Sep 30; 2:(8666):806


Abstract:

A journal supplement about a calcium channel blocker was sent to the author’s wife along with a letter from an internist. There was no acknowledgement that the mailing was paid for by a drug company.

Keywords:
*letter to the editor/Canada/ journal supplements/ Knoll/direct mail/calcium channel blockers/disclosure/EVALUATION OF PROMOTION: DIRECT MAIL/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES Consultants* Drug Industry* Humans Research Support* Verapamil/therapeutic use*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963