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Healthy Skepticism Library item: 3961

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Lexchin J.
Advertising drugs to the public.
Lancet 1989 Jun 17; 1:(8651):1392-3


Indirect promotion of prescription drugs to the consumer is becoming more common.

*letter to the editor/Canada/direct-to-consumer advertising/DTCA/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING Advertising* Canada Pharmaceutical Preparations* Public Relations*


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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education