Healthy Skepticism Library item: 3960

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kwok YS, Sylvan L.
Drug advertising
Medical Journal of Australia 1989; 150:664

Abstract:

There has been improvement in some aspects of the regulation of promotion but there are two essential components missing from the Australian Pharmaceutical Manufacturers Association self-regulatory operation: 1) there is no acceptable mechanism to ensure public accountability; 2) there needs to be a wider range of sanctions and a hierarchy of remedies.

Keywords:
*letter to the editor/Australia/regulation of promotion/ Australian Pharmaceutical Manufacturers Association/ enforcement pyramid/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION