Healthy Skepticism Library item: 3958

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kriegman AG.
Medical advice by celebrities
New England Journal of Medicine 1989; 320:742

Abstract:

Mickey Mantle because of his prominence can help influence people with arthritis to seek proper treatment.

Keywords:
*letter to the editor/United States/Feldene/Ciba-Geigy/celebrities/industry perspective/ nonsteroidal anti-inflammatory drugs/ NSAID/endorsements/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: ENDORSEMENTS