Healthy Skepticism Library item: 3953

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jarman J.
SKF marketing of hepatitis B vaccine.
N Z Med J 1989 Sep 13; 102:(875):481

Abstract:

Recent advertisements by Smith Kline and French for its hepatitis B vaccine are misleading.

Keywords:
*letter to the editor/New Zealand/Smith Kline & French/quality of information/ promotional literature/EVALUATION OF PROMOTION: PROMOTIONAL BROCHURES Advertising* Attitude to Health Drug Industry/standards* Hepatitis B/prevention & control* Hepatitis B Vaccines Humans New Zealand Viral Hepatitis Vaccines*