Healthy Skepticism Library item: 3935

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Duffin JM.
Junk mail.
CMAJ 1989 Jan 15; 140:(2):112

Abstract:

The author received 52 kg in junk mail over a one year period. Physicians should speak out about this ongoing professional insult.

Keywords:
*letter to the editor/Canada/direct mail/doctors/PROMOTIONAL TECHNIQUES: DIRECT MAIL Advertising/standards* Drug Packaging/trends Ontario Postal Service*