Healthy Skepticism Library item: 3671

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Burton JL.
Baldness and minoxidil advertising
Lancet 1989; 1:442-443

Abstract:

Advertisements about male-pattern baldness sponsored by Upjohn which portray baldness in a negative way appear to be making young men depressed about the problem.

Keywords:
*letter to the editor/United Kingdom/Upjohn/promotional literature/hair loss/direct-to-consumer advertising/DTCA/ consumer behaviour & knowledge/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS