Healthy Skepticism Library item: 3669
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Bressler R.
Endorsement of “patient promise” program
Lancet 1989; 320:1355
Abstract:
The author states that his endorsement of Searle’s “patient promise†program in no way suggests that people should use Searle’s drugs.
Keywords:
*letter to the editor/United States/Searle/endorsements/PROMOTIONAL TECHNIQUES: ENDORSEMENTS