Healthy Skepticism Library item: 3668

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Birley JL.
Drug advertisements in developing countries.
Lancet 1989 Jan 28; 1:(8631):220

Abstract:

The author gives a number of examples of unethical drug promotion in Pakistan by multinational companies. Not all companies behave in an unethical way and there were examples of advertisements providing the sort of information that would be required in the United Kingdom.

Keywords:
*letter to the editor/Pakistan/developing countries/quality of information/journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES Advertising* Consumer Product Safety Developing Countries* Drug Therapy/adverse effects* Urban Health