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Healthy Skepticism Library item: 3668

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Birley JL.
Drug advertisements in developing countries.
Lancet 1989 Jan 28; 1:(8631):220


The author gives a number of examples of unethical drug promotion in Pakistan by multinational companies. Not all companies behave in an unethical way and there were examples of advertisements providing the sort of information that would be required in the United Kingdom.

*letter to the editor/Pakistan/developing countries/quality of information/journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES Advertising* Consumer Product Safety Developing Countries* Drug Therapy/adverse effects* Urban Health


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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
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