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Healthy Skepticism Library item: 3655

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Further proposals on medicines
Lancet 1989; 2:752-753


Abstract:

(Limited to parts of article dealing with promotion.) Last month the Directorate for internal market and industrial affairs of the Commission of the European Communities issued a consultation document on outstanding proposals from the 1985 white-paper for completion of the internal market for pharmaceuticals. This document covered scientific information distributed by companies, activities of sales representatives and payment for doctors doing work in postmarketing surveillance. It also discussed regulation of promotion.

Keywords:
*news story/developed countries/European Union/sales representatives/postmarketing research/regulation of promotion/information from companies/reimbursement to doctors/ETHICAL ISSUES IN PROMOTION: PAYMENTS IN STUDIES/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.