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Healthy Skepticism Library item: 3654

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brief submitted to the Pharmaceutical Inquiry of Ontario
1988 Nov 28; 10


Abstract:

The document describes the evolution and role of the Council of Accreditation of Pharmaceutical Representatives of Canada. According to a recent survey over 50% of doctors and 66% of pharmacists were aware of the accreditation program for sales representatives.

Keywords:
*analysis/Canada/sales representatives/ Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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