Healthy Skepticism Library item: 3647

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mann CC, Plummer ML.
The big headache
Atlantic Monthly 1988 Oct; 39-46, 48-49, 52-57

Abstract:

An account of how makers of aspirin (Anacin/Bufferin) and acetaminophen/paracetamol (Tylenol) have been fighting over the years about whose analgesic is superior. The story includes examples of ads for these products.

Keywords:
*feature story/United States/aspirin/Anacin/acetaminophen/paracetamol/Tylenol/Bayer/Johnson & Johnson/Sterling/Federal Trade Commission/print advertisements/DTCA/direct-to-consumer advertising/ibuprofen/American Home Products/ public relations firms/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION