Healthy Skepticism Library item: 3639
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Re: the promotion of cefuroxime, cyanocobalamin, cephalexin, ranitidine and guaiphenesin
1988 Jun;
Abstract:
MaLAM has questions about the promotion of a number of products in Pakistan by the subsidiary of Glaxo.
Keywords:
*analysis/Pakistan/developing countries/attitude toward promotion/Glaxo/MaLAM/Medical Lobby for Appropriate Marketing/ quality of information/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES