Healthy Skepticism Library item: 3633
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Kaplar RT.
It's time to remove the brief summary from DTC print ads
Medical Marketing & Media 1988 May; 33:(5):44-46, 48
Abstract:
The FDA’s new rules for Rx products on TV have created greater media freedom in DTC advertising. A spokesperson for the First Amendment, however, sees a clear contradiction in governmental policy towards TV versus print advertising and calls for a rethinking of all “brief summary” regulations.
Keywords:
*analysis/United States/