Healthy Skepticism Library item: 3626

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Good promotional practice (GPP)
Health Action International 1988 Apr;
www.haiweb.org

Abstract:

This document is an analysis by Health Action International of the World Health Organization’s Ethical Criteria for Medicinal Drug Promotion and the Code of Pharmaceutical Marketing Practices from the International Federation of Pharmaceutical Manufacturers Associations.

Keywords:
*analysis/HAI/Health Action International/WHO/World Health Organization/Ethical Criteria for Medicinal Drug Promotion/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/regulation of promotion/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES