Healthy Skepticism Library item: 3612

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sterky G, Tomson G, Sachs L, Henningsson B, Bergman U.
Medicines and society: a challenge in health development
1988;

Abstract:

Advertisements in Asian and western medical journals were compared. The main differences were that ads in western journals gave more side effects that those in Asian journals, although information was inadequate in both

Keywords:
*analytic survey/developing countries/developed countries/journal advertisements/safety & risk information/Asia/quality of information/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES