Healthy Skepticism Library item: 3610
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Shaughnessy AF.
Drug promotion in a family medicine training center.
JAMA 1988 Aug 19; 260:(7):926
Abstract:
The author counted the number and types of promotional materials in a family medicine training centre. Over average, 4.12 pieces of material were found in each individual patient-care area. This informal survey illustrates the fact that every resident, student, faculty and staff member is continuously bombarded with drug advertising. Perhaps formal teaching regarding how to establish a proper relationship with sales representatives should be taught early in medical training.
Keywords:
*letter to the editor/*analytic survey/United States/family medicine centre/ promotion costs and volume/EDUCATING ABOUT PROMOTION: HEALTH PROFESSION STUDENTS/VOLUME OF AND EXPENDITURE ON PROMOTION
Advertising/methods*
Drug Industry*
Family Practice/education*
Internship and Residency*