corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 36

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: book

Robinson J.
Prescription games: money, ego, and power inside the global pharmaceutical industry
Toronto: McClelland and Stewart 2001
http://www.amazon.co.uk/exec/obidos/ASIN/0771075685/qid=1124431439/sr=1-3/ref=sr_1_10_3/026-3368758-1517268

Keywords:
*analysis Canada United States doctors sales representatives gift giving selling prescribing information DTCA direct-to-consumer advertising attitude toward promotion drug company sponsored meals and travel ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS ETHICAL ISSUES IN PROMOTION: GIFT GIVING ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT EVALUATION OF PROMOTION: DETAILING EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE VOLUME OF AND EXPENDITURE ON PROMOTION


Notes:

(Limited to the part of the book dealing with promotion.) This book deals with a variety of issues related to promotion including direct-to-consumer advertising, selling physicians’ prescribing information, sales representatives, doctors attitudes toward promotion and giving gifts to physicians

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education