Healthy Skepticism Library item: 3578

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Potter HP Jr.
Costs of drug advertising.
N Engl J Med 1988 Sep 22; 319:(12):798

Abstract:

Drug advertising must increase the cost of drugs. There must be more economical ways to catch readers’ attention, satisfy full-disclosure requirements and meet journals’ revenue needs than the garish multiple-page ads that are now in favour.

Keywords:
*letter to the editor/United States/consumer drug prices/journal advertisements/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS Advertising/economics* Costs and Cost Analysis Drug Industry United States