Healthy Skepticism Library item: 3568

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mossinghoff GJ.
Costs of drug advertising
New England Journal of Medicine 1988; 319:798

Abstract:

Advertising in medical journals does not increase the cost of drugs, but reduces it by encouraging competition. Medical journal advertising also provides a cost-effective way to convey information to physicians rapidly and concisely.

Keywords:
*letter to the editor/United States/industry perspective/consumer drug prices/ competitive consequences of promotion/journal advertisements/value of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS