Healthy Skepticism Library item: 3567
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Miles S.
Searle's "Patient Promise".
N Engl J Med 1988 Mar 24; 318:(12):790
Abstract:
Searle’s â€patient promise†in which the company promises to reimburse patients for the out-of-pocket costs of medicines that do not achieve the desired effect is just another direct-marketing gimmick.
Keywords:
*letter to the editor/United States/Searle/ marketing strategies/PROMOTIONAL TECHNIQUES: REIMBURSEMENT SCHEMES
Consumer Satisfaction*
Drug Industry*
United States