Healthy Skepticism Library item: 3566

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McLeod DC.
Pharmaceutical marketing--rewriting the textbook.
Drug Intell Clin Pharm 1988 Jan; 22:(1):62

Abstract:

The author describes some new promotional tactics such as Searle’s “patient promiseâ€ refund program, Ayerst’s “frequent-flyer programâ€ and Merck’s offer of a free trip for cardiologists and their spouses to a California resort to hear scientists discuss cholesterol research.

Keywords:
*editorial/United States/gift giving/sponsored symposia & conferences/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT Drug Industry/economics* United States