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Healthy Skepticism Library item: 3563

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Marsh AA.
Junk mail
Canadian Medical Association Journal 1988; 138:791


Abstract:

Over a one year period the author received 28 kg in junk mail. The Canadian Medical Association should offer recommendations to drug companies on this matter.

Keywords:
*letter to the editor/Canada/direct mail/doctors/PROMOTIONAL TECHNIQUES: DIRECT MAIL

 

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