Healthy Skepticism Library item: 3561
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Lexchin J.
Introducing a new drug: an objection
Canadian Family Physician 1988; 34:1009-1010
Abstract:
The author criticizes the use of sales representatives and gives examples of how they attempt to manipulate prescribing practices.
Keywords:
*letter to the editor/Canada/sales representatives/quality of information/quality of prescribing/EVALUATION OF PROMOTION: DETAILING