Healthy Skepticism Library item: 3558

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Langman M.
The code for promoting drugs.
BMJ 1988 Aug 20-27; 297:(6647):499-500

Abstract:

There are few complaints about violations of the code of practice of the Association of the British Pharmaceutical Industry. This may be because there are few violations or because the code allows plentiful means of exploiting real differences, minor or major, or gently manipulating data to advantage.

Keywords:
*editorial/United Kingdom/ABPI/Association of the British Pharmaceutical Industry/regulation of promotion/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Commerce* Drug Industry* Drug Information Services Great Britain Humans Product Surveillance, Postmarketing