Healthy Skepticism Library item: 3537
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Boyle JA.
Searle’s “patient promise”
New England Journal of Medicine 1988; 318:790
Abstract:
Searle’s program is unique and it is real and Searle is committed to it.
Keywords:
*letter to the editor/United States/Searle/marketing strategies/industry perspective/PROMOTIONAL TECHNIQUES: REIMBURSEMENT SCHEMES