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Healthy Skepticism Library item: 3530

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

International medical advertising
Lancet 1988; 1:350


Abstract:

This story reports on company actions following receipt of letters from the Medical Lobby for Appropriate Marketing about advertising claims for products in developing countries.

Keywords:
*news story/Medical Lobby for Appropriate Marketing/MaLAM/quality of information/company responses/developing countries/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES

 

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