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Healthy Skepticism Library item: 3491

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: report

Norris P, Herxheimer A, Lexchin J, Mansfield P.
Drug Promotion: What we know, what we have yet to learn.
Geneva: World Health Organisation and Health Action International 2005 Dec


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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963