Healthy Skepticism Library item: 3087

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Silverman M, Lydecker M.
The promotion of prescription drugs and other puzzles
1981; 78-92

Abstract:

Comparison of information provided by drug companies in the United States and Latin America showed that in the latter area claims were greatly exaggerated and side effects were ignored or downplayed. None of the explanations that industry gave for these discrepancies can be considered valid

Keywords:
*analysis/United States/Latin America/developing countries/quality of information/safety & risk information/commercial compendia/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/INFLUENCE OF PROMOTION: ACCESS TO ESSENTIAL DRUGS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES